I have been involved within the Financial Services industry for over 17 years. During this time I have been fortunate enough to have worked in various positions including planning, training, practice development and business coaching.

This has provided me with the opportunity to speak to many planning businesses and gain an understanding of the issues  that face advisers.

Recently with the introduction of FoFa legislation many discussions have been around exactly how to charge advice fees, what method to use and how to articulate the value in the advice.

My Financial Locker was established primarily to act as a tool in the advice process. A tool to help articulate your advice, and used to show your clients in the initial interview what they can expect to recieve at the end of the process.

A presentation folder, not only containing their Statement of Advice, but a facility to store all their financial information in set dividers. Somewhere they can go to find all their information in the one place.

For existing clients, a great value add tool to strengthen the relationship, a reward for continuing to be a valued client. Some advisers use it to encourage their clients to have regular reviews to make sure all the information is kept up to date.

Articulate your Value

• Introduce the folders to attract and retain new clients.

• When reviewing existing clients, make the folders part of the process, reinforcing the overall value of reviews.

• Use the flyers contained in the folders to further enhance your process, clients remember the pictures over the words.

• Use the Included Personal Inventory as the review tool. Encourage the importance of conducting regular reviews to ensure all the information is keep up to date.

• Clients can either hand write their information into this inventory or use an interactive online version supplied to you. Either way by keeping a copy yourself means there is always a spare back up in an emergency.